This short video shows Guy Kawasaki speaking about Enchantment: The Art of Changing Hearts, Minds and Actions.
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
(From: http://www.guykawasaki.com/enchantment/ )
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