Public relations specialists handle organizational functions, such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. Public relations specialists must understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and representatives from print and broadcast journalism (US Bureau of Labor Statistics).
Median annual earnings for PR specialists last year were about $51,960, while the lowest-paid 10 percent made less than $30,520 and the highest-paid 10 percent made upwards of $96,000. (Reference US News & World Report Website).
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